Franchise Communication
Franchise Communication: Helping International Networks Build Visibility and Accelerate Growth in France
To be chosen, you must be seen!
In a competitive market where candidates have multiple options from numerous networks — both direct and indirect competitors — the war for talent is real.
PROGRESSIUM’s team of franchise brand and marketing specialists offers tailored support with a ROI-driven approach, optimizing results across all communication channels in France.
Our expertise spans from structuring your franchisor brand to deploying your franchise communication plan, ensuring every action contributes to growth and visibility.
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Franchisor Brand Platform
Positioning, brand signature
Clarifies mission, vision, values, promise, personality, and positioning for prospective franchisees
Ensures message consistency across all channels
Differentiates your brand in a highly competitive market and builds perceived value -
Franchisor Branding
Creative universe, brand personality
Tools to strengthen recognition and engagement
Supports differentiation and attractiveness for franchise candidates
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Digital and Web Marketing
Website creation, social media, growth hacking
SEO (organic search), SEA (paid search), lead nurturing
Community management, content strategy, and editorial guidance -
Offline and Direct Marketing
Brochures, flyers, posters, trade show stands
Newsletters, social media campaigns
PR: specialized, regional, national, and international media
Defining or Redesigning Your Franchisor Brand Platform
Your brand platform is the structuring tool that formalizes your brand’s identity and guides all communication, marketing, and development actions.
It helps:
- Clarify your mission, vision, values, promise, and positioning
- Align your messaging with prospective franchisees and other audiences
Differentiate in a competitive market and build preference for your concept
Co-Creation at the Heart of Our Approach
Brand perception exists for all audiences. We advocate a co-creation approach, involving internal and external stakeholders to ensure authenticity and meaningful differentiation.
This method guarantees that your brand identity resonates with franchisees, employees, partners, and customers, reinforcing trust and engagement.
Extending Your Brand Strategy in France to the Entire Organization
Your corporate brand shapes your franchisor brand.
Expanding your network is an opportunity to rethink your overall brand strategy, aligning with your ambition, vision, and positioning.
PROGRESSIUM can help you define a 360° brand platform addressing internal and external audiences: employees, franchisees, candidates, clients, prospects, partners, media, and institutions.
We provide a strategic external perspective to guide workshops, consolidate ideas, and transform them into actionable, marketable brand strategies.
Our Communication Team
Our team includes experienced professionals in brand strategy, key support creation (websites, videos, brochures, stands), and communication plan deployment:
- Social media management
- Advertising campaigns
- Direct marketing
- Public relations
We combine creativity, operational know-how, and strategic vision to help your franchise network stand out and grow in France.
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