Become a franchisor

Future franchisor*? Network head?

Votre demande concerne :
Comment nous avez-vous connu ?
*Le terme franchise est un terme générique, regroupant toutes les formes de commerce organisé : franchise, licence, concession, partenariat, coopérative…

3 main categories of network heads

Young shoots in networks

These are the “baby” brands with fewer than 10 locations that are launching

Rising stars in networks

Less than 50 locations and have very high development potential

Essential in networks

More than 50 locations and are already well structured and want to accelerate with partners

Some figures: (source: 20th Annual Franchise Survey according to the French Franchise Federation and Banque Populaire – 2024).

  • 32% of French people would like to create their own business and among them 43% are considering doing so as a franchise
  • 84% of franchisors have opened at least one franchise point of sale in the last 12 months
  • 11 points of sale opened on average under franchise
  • Nearly 3 out of 4 brands are more than 15 years old

Why become a franchisor*?

*The term franchise is a generic term, covering all forms of organized commerce: franchise, license, concession, partnership, cooperative, etc.

Becoming a franchisor is an excellent opportunity for entrepreneurs who want to expand their brand while limiting risks and investments:

  1. Rapid expansion of your brand
  2. Reduction of costs and risks
  3. Franchisee Motivation and Commitment
  4. Building brand awareness
  5. Access to a network of diverse talents
  6. Support and continuing training
  7. Company valuation

How much does it cost?

Our fees are the responsibility of the brand.

Our support

We support you in creating your toolbox  through to the management and training of your first points of sale. 

Franchise Project Framework

The right approach to launching a Franchise is to make a complete framework of the feasibility conditions of the project . Measure the strengths to rely on and the weaknesses to correct. Prepare an action plan with priorities and a schedule. Establish a provisional budget and estimate the necessary resources. 

The objectives of this stage

Beyond verifying the feasibility of the franchise project, the framework allows:

icon-diagnostic-communication-franchise-offertCreated with Sketch.

Taking a picture of what exists: all the components of the concept, the know-how, the market context, the teams in place, are studied, i.e. more than 100 questions

icon-marketing-contenu-franchiseCreated with Sketch.

Conduct the resulting SWOT analysis to identify strengths that can be built on and weaknesses that need to be addressed

picto-signatureduDIPCreated with Sketch.

Make a plan of priorities

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Validate the decision to launch and assess the chances of success

Estimate the total project budget and return on investment and plan the necessary resources

Define an initial approach to the Franchise development strategy

Key questions in framing a franchise project (non-exhaustive list)

  1. What is the concept to franchise? 
  2. What adaptations need to be made? 
  3. Is the know-how complete, identified, described? 
  4. What are the strengths of the concept to build on? 
  5. What weaknesses should be corrected before starting? 
  6. Is the concept duplicable and if so, in what network form?   
  7. What will the legal form be: franchise, license, concession, etc.?
  8. What are the conditions for the success of the project? 
  9. What would be the market entry strategy? 
  10. What is the expected cost of launching a franchise? 
  11. What are the objectives of the project? 

The creation or restructuring of a Franchise network

First of all, we define all the operating rules of your Franchise and we formalize the tools of the future franchisor (contract, manual, etc.). Then we launch the communication and recruitment of the first franchisees who will be the ambassadors of the network. Finally, we structure all the functions of development, animation, training, and management of the network.

The objectives of this mission

Prepare yourself to become a franchisor in a few months: “The art of success is preparation.”

Assisting you with our experts, from A to Z from the Franchise modeling phase to the recruitment of the first franchisees

Gradually teaching you your new job as a franchisor

Recruit the first ambassador franchisees with a 100% success rate

Establishing the fundamentals of a franchise

  • Training in the fundamentals of franchising
  • Franchise modeling
  • Legal Pack
  • Manual Operating Coaching
  • General State of the Market
  • Developer Guide
Masters - 2 to 6 months

Launch of franchisee recruitment

  • Outsourced development
  • Sectorization
  • Franchise Communication Strategy
  • Banking referencing
Acceleration - 6 to 12 months

Support for franchisees and/or branches

  • Guide Animator
  • Facilitator Training
  • Continuous training on management and KPI on the existing network
  •  
Performance - 12 to 18 months

To download our commercial brochure

 

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