La multi-franchise est une excellente opportunité de développement, rappelle l’auteur, consultant. Qui délivre ses recommandations sur la bonne stratégie à adopter quand on a l’ambition de devenir franchise multi-sites en exploitant plusieurs unités. 65% des nouveaux franchisés affichent l’ambition de devenir multi franchisé et seulement 20% passent le pas ……
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